RarePlay identifies a 75% year on year increase in the number of Top 1000 U.S. brands with websites having mobile web browser compatibility.

The survey shows that 14.1% or 141 of the top 1000 U.S. brands are providing websites that are either designed specifically for or are compatible with mobile browsers.

"2007 was a good year for the Mobile Web..." said Ron Knowlton, RarePlay CTO. "The growing number of mobile devices in the market that cater to mobile web users [larger mobile browsers and higher bandwidth capacity] combined with the expansion of 3G networks has given the Mobile Web a much needed boost."

For more detailed information on inSitesEngine or to download the full report click on the below link.

RarePlay's findings of their 2007 Mobile Web Presence Survey - Top 1000 Brands, identifyed that only 8% of the Top 1000 U.S. brands surveyed have sites compatible with mobile web browsers.

This small percent is significant considering that wireless devices such as cell phones and PDAs have limited bandwidth and small displays that make viewing a standard web site difficult or impossible.

"Brands like BMW, RedBull and T.G.I. Friday’s have adopted mobile web versions despite low implementation rates in their respective categories. As industry leaders, more brands will follow suit," said Ron Knowlton, RarePlay CTO. "Today people have mobile lifestyles and they expect to have access to information from anywhere – mobile web capabilities provide just that."

"An 8% mobile web adoption rate is small when you consider 42% of Alexa’s top 100 websites have mobile web versions," said Bob Rattivarakorn, RarePlay Research Analyst. "Recent surveys suggest roughly 20% of the U.S. online population over the age of 15 accesses the Internet over their mobile phones – close to 30 million potential mobile site visitors being overlooked," he added.

For more detailed information on inSitesEngine or to download the full report click on the below link.

RarePlay recently released findings linking age demographics with participating in web board postings and blog entries.

The findings analyze data drawn from inSitesEngine, Rareplay’s proprietary platform for extracting web intelligence, and compare both bloggers and web board users across all age categories. inSitesEngine reviewed approximately. 1.2 million blogs and 2.5 million web boards taking statistical data for these findings.

RarePlay identifies that roughly 73% of bloggers are under the age* of 30. Additionally, a distinct age disparity between bloggers and web board users is identified; with the median age for bloggers hovering around 25.2 while the median age for web board users is five years older at 30.2.

Ron Knowlton, RarePlay CTO, said "As a technology company we are constantly looking for ways to not only create new technologies but utilize current ones to gain valuable insight – inSitesEngine allows us to do just that."

"We employ the very medium that bloggers and web boards users use to learn precious business insight on them. The blogging and web boards findings are interesting because they specifically identify key age demographics as main users," Knowlton added.

To download the data from the mentioned blog and web board findings click on the below link.