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TouchPoints®

Multi-Channel, Integrated Interactive Marketing

TouchPoints Interactive Marketing drives site traffic and generates sales through a comprehensive interactive approach. We initiate an in-depth analysis of your target audience to identify the most effective interactive channels to deliver your marketing messages. Our all-inclusive, 360 degree scope of understanding our clients’ intended audiences enables us to effectively target marketing messages.

  • Campaigns can be designed to achieve target objectives:
  • Generate Sales
  • Drive Visitor Traffic to Target Sites
  • Increase Brand awareness
  • Campaigns can be scaled for any budget:
  • Niche/Local
  • Regional/National/International
  • Campaigns can be scheduled to allow for constant messaging refinement, constant re-allocation of budgets based on component performance.

We utilize ALL available tools, channels and technologies to reach customers and deliver the marketing message. Our interactive marketing includes:

  • ClickFirst: Search Engine Optimization
  • DirectAds: Email Marketing Strategy
  • AdClicks: Online Banner Advertising Strategy
  • Website Banner Advertising
  • Blog Advertising
  • Search Engine Keyword Advertising
  • Podcast Advertising
  • Online Sponsorships
  • NewsLine: Press Releases
  • FreshTalk: Email Newsletters
  • OnTheGo: Mobile Marketing
  • TalkBack: Guerilla Blogs, Forums & Social Networks
  • BuzzNow: Viral Campaign Development
  • SiteONE: Custom Website Design & Development
  • MyStore: E-commerce Website Design & Development
  • PersonalValue: Online Incentives, Coupons and Gift Cards
  • PeoplePlay: Collaborative Virtual Gaming
  • ActiveStats: Measurements & Analytics


ClickFirst®: Search Engine Optimization (SEO)

ClickFirst Search Engine Optimization (SEO) is one of the most cost efficient ways to effectively promote your business online and increase your organization’s Web presence. Effective SEO enhances Website visibility and draws a higher volume of site visitors.

RarePlay’s ClickFirst SEO enables clients' current and potential customers to find them easier and faster, every time. We maximize clients' Web presence by improving their sites’ position in search results through the strategic combination of:

  • Meta-tag Development & Optimization
  • Website Programming Optimization
  • Copywriting Skillfulness
  • Technical Expertise

RarePlay optimizes Websites to achieve heightened visibility on any search engine on the Web and return higher levels of site traffic.



DirectAds®: Email Marketing Strategy

RarePlay’s DirectAds email marketing solutions enable clients to reach desirable audiences through targeted mailings. We offer both Business-to-Business (B2B) and Business-to-Consumer (B2C) solutions.

Each email marketing campaign is scaled to meet the needs and requirements of our clients – from 1000 to 10 million contacts, DirectAds can help achieve your business objectives.

In addition, RarePlay can integrate DirectAds into your current Customer Relationship Management (CRM) system or create one for you with CustomerPoint, our CRM solution, to maximize your email marketing campaign’s effectiveness.

Read more about our B2B or B2C email marketing solutions



AdClicks®: Online Advertising Solutions

AdClicks online advertising solutions integrate genuine creativity with current and emerging technology trends to deliver exceptional ideas with real potential to drive your business to the next level of competitiveness.

We incorporate any number of online advertising methods to increase market reach and penetration while adhering to the core fundamentals of an organization’s overall message and strategy. Some methods include:

  • Banner Advertising
  • Blog Advertising
  • Podcast Advertising
  • Online Sponsorships


NewsLine®: Online Press Release Campaign

RarePlay’s NewsLine solutions improve your online visibility and presence through successful online press release campaigns.

  • Drive Site Traffic
  • Build Credibility
  • Improve Search Engine Ranking


FreshTalk®: Email Newsletters

  • Establish Voice of Authority
  • Establish an Ongoing Dialogue
  • Enhance Brand Awareness
  • Increase Customer Retention


OnTheGo®: Mobile Marketing

The role mobile devices, such as mobile phones and PDAs, play in everyday life is becoming increasingly important.

With RarePlay’s OnTheGo mobile marketing solutions, you can deliver your marketing messages to your audiences wherever they may be. RarePlay develops tools that enable organizations to utilize mobile marketing to:

  • Drive Site Traffic
  • Increase Sales
  • Build Brand Relationships

Some elements included in our OnTheGo Mobile Marketing include:

  • Mobile Compatible Websites
  • SMS/Text campaigns
  • Mobile Downloads
  • M-commerce

Learn more about all our On-the-Go Mobile Marketing Systems


TalkBack®: Guerilla Blogs, Forums & Social Networks

RarePlay’s TalkBack solutions enable companies to address their audiences in environments that encourage two-way communication between visitors. TalkBack solutions offer a number of blog, forum and social network marketing opportunities that engage visitors.

Participation in or monitoring of blogs, forms and social networks presents a number of unique opportunities for companies. Some of these include:

  • Gather Market Intelligence
  • Build Credibility
  • Increase Exposure
  • Generate Buzz
  • Communicate and Engage Customers/Site Visitors



BuzzNow®: Viral Campaigns

BuzzNow viral marketing is an interactive marketing tactic that should not be overlooked and, when appropriate, should be integrated into an organization’s overall marketing strategy.

BuzzNow viral campaigns have the potential to reach vast amounts of people thanks to the word-of-mouth phenomenon. The challenge is developing a marketing message that has an intrinsic value that will facilitate its circulation.

RarePlay creates unique strategies behind viral marketing campaigns that inform, entertain and compel users to share the brand message with others (i.e. through tell-a-friend links).

Some examples of BuzzNow viral marketing include:

  • Games
  • Funny or Interesting Videos
  • Movie Trailers
  • Captivating Anecdotes
  • ‘Refer-a-Friend’ promotions


SiteONE®: Custom Website Design & Development

SiteONE Websites are custom built to meet the needs and requirements of the client. Best Practices and the latest in technology innovation are incorporated into the Website to deliver ‘best-in-class’ quality.

SiteONE Websites account for the fact that a Website’s design is the "face" of a company to customers and site visitors. As such, we work closely with our clients to accurately portray the brand or company with and effective site design.

An essential component of an organization’s overall business strategy is the functionality of their Website. They must deliver the right messages and functions to the site visitors – SiteONE Websites ensure this is possible.

RarePlay’s team of designers and engineers can redesign an existing Website or initiate an entirely new site around your current business strategy.

  • Corporate Sites
  • Ecommerce Sites
  • Information/Brochure Sites
  • Interactive Sites
  • Personal Sites
  • Database Sites
  • Directory Sites
  • Portals (Intranets/Extranets)
  • Search Engines

To learn more about building a new company Website check out RarePlay’s Industry Voice solution


MyStore®: Next Generation Online Shopping, Social Shopping

RarePlay’s MyStore e-commerce solutions combine highly functional social networking features with a traditional e-commerce platform – providing an interactive online social environment for Web shoppers.

We understand that every client has unique business objectives and, as such, our team develops MyStore e-commerce solutions that cater to those goals.

Maximize your e-commerce efficiency with MyStore’s customized e-commerce solutions. Engage your customers, strengthen brand affinity and increase sales.

Learn more about MyStore® Solutions.



PersonalValue®: Online Incentives and Coupons

PersonalValue online incentive and coupon solutions enable businesses to deliver promotional marketing materials such as coupons, rebates and discount/gift certificates with customizable messages to selected audiences through multiple interactive channels/formats.

PersonalValue delivery channels include:

  • Websites
  • Email
  • Mobile Devices

Security is of the utmost importance - PersonalValue solutions are customized with a number of safeguards to minimize incentive/coupon abuse and maximize marketing efforts.

These safeguards include:

  • Personalization
  • Store Location
  • User Id
  • Personalized Barcodes
  • Print Limitations/Restrictions
  • Number of Prints
  • Area of Prints
  • Encrypted Coupon Details
  • Printer Id

PersonalValue online incentives and coupons solutions are complemented by valuable ‘track and use’ analytics that give insight into the lifecycle of the incentive or coupon from deployment to redemption. These analytics enable marketers to effectively assess their campaigns and adjust them to achieve maximum potential.

Tracking analytics include:

  • Who Printed
  • Location of Print
  • Number of Prints
  • Location of Redemption




PeoplePlay®: Collaborative virtual gaming

PeoplePlay collaborative virtual gaming brings your customers closer to your brand by adding a dimension of interactivity to your visitors’ brand experience.

To facilitate the integration of virtual games into your marketing strategy, PeoplePlay solutions encompass:

  • Strategic Consulting: Identification of gaming options and opportunities and how they can be successfully integrated into your existing business strategy or developed independently.
  • Design & Development: Our teams work closely to produce a game design that reflects your brand or brand message to its fullest; then, our development team turns it into a reality.
  • Analytics: Key metrics can be learned from the visitors who are spending time playing the interactive games. Access to this information provides considerable insight into a visitors brand experience.

PeoplePlay benefits include:

  • Interactive brand experience,
  • Build brand affinity,
  • Build and strengthen customer relationship,
  • Increase time spent on your site with your brand,
  • Word-of-Mouth marketing potential.

PeoplePlay delivers gaming solutions can be designed to accommodate a number variety of format, including:

  • Website
  • Hand-held devices (mobile phones, PDAs)
  • iPods


ActiveStats®: Measurement & Analytics

ActiveStats activity measurements and analytical data benefit any Web administrator by providing useful user information (such as how many site visitors they had, how they got there, how long they stayed, what information they looked at, etc) that will enable them to make necessary adjustments to streamline their site and enhance the user experience.

RarePlay has a team that specializes in identifying and interpreting site measurements and analytics. We develop effective, tailored strategies to implement and improve Websites for clients and their users.

We identify:

  • Entry and Exit Points
  • Source Conversion
  • Visitor Tracking
  • Online Advertising Conversions
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