• DIRECTADS
• TOUCHPOINTS
• ONTHEGO
• PEOPLECHANNEL
• CUSTOMERPOINT
• MYSTORE
• BRANDCASTIR/STORYCASTIR
• VIDBOX
• WEBGLUE

PeopleChannel^®

RarePlay's Platform for Social Network and Community-Driven Sites

Projects developed on the PeopleChannel platform anticipate evolving social trends and active digital lifestyles - enabling clients to deliver media experiences to their audiences wherever and whenever they want them.

PeopleChannel’s social networks can be developed around and accommodate any domain, including:

• Business
• Education
• Brand Marketing
• Publishing
• Niche Communities
• Retirees
• Pet Lovers
• Dieters
• Teenagers

Social Networks built upon the PeopleChannel platform include:

• Strategic Consulting
• Site Design and Information Architecture
• Customizable Site Feature Integration
• Profiles
• Chat
• Store
• Web 2.0 Technology Integration (i.e. AJAX)
• Integrated Content Management System

For additional information about RarePlay’s PeopleChannel platform for building Social Networks, check out the Eight Verves (V8) or components that drive its success.

Each of the Eight Verves represents a unique feature enabled through PeopleChannel applications.

The following eight Verves represent a high-level overview of core components of social networking projects built upon the PeopleChannel® platform.

1. Verve Integration

Lifestyle Application Mobility

Verve Integration enables the fluid utilization and consumption of one media to the next as users’ lifestyles keep them in continuous motion.

PeopleChannel® ensures that users have a 360 degree multimedia experience that goes with people as they move between web sites, emails, iPods, IMs, PDAs, etc.

Verve Integration enables the convergence of:

• Browsers
• Email
• RSS Readers
• Instant Messaging
• Mobile Phone Text Messaging
• PDAs and Cell Phone Browsers
• Video
• iPods/mPeg Players

Verve Integration connects digital lifestyles.

2. Verve Interaction

Real-Time Communication

Verve Interaction enables people to communicate and collaborate with one another, real-time, for work or leisure regardless of their location.

Verve Interaction liberates users from reliance on old-style communication methods that are limited due to time and location barriers

Verve Interaction makes possible:

• Real time collaboration
• Video/voice conference
• Joint content files
• Interactive review and editing
• Cross-medium communication
• Voice chat (between PCs/Laptops, PDA’s, Mobile Phones, Game Systems, etc.)
• Live chat rooms
• IM/Text Messaging
• Email
• Collaborative game play
• Connects players in multiple locations (audio and visual)

Verve Interaction connects people when it matters most.

3. Community Verve

Building Trusted Networks in Global Communities

Community Verve provides people with the necessary tools to develop safe, trusted social networks. These networks may consist of friends, family, co-workers, business contacts, or merely select individuals that the user feels comfortable including in his/her respective community.

Community Verve enables people to build environments where they have control over their social networks. PeopleChannel® empowers users with the ability to manage access to their online personal spaces and dictate the information available to others in the global communities. PeopleChannel® communities are safe and familiar.

Community Verve facilitates:

• Interaction Management (ability to define a Degree of Separation within networks based on depth of relationships – i.e. friend, friend of friend, etc.)
• Private Group Tools
• Define group theme (sky diving, book club, Angelina Jolie fans, etc.)
• Manage membership (invite, revoke, etc.)
• Manage content (set content guidelines and monitor accordingly)
• Membership Invitation
• People Search
• People you know (friends, classmates, old crush)
• People with similar interests (dog washing, glass blowing, etc.)
• People from a certain area (Manhattan; Cape Town, South Africa, etc.)
• Reputation Assessment (Member peer-evaluation)

Community Verve makes safe neighborhoods in global communities possible.

4. Verve Intelligence

Wisdom of Crowds & Information Management

Verve Intelligence enables users to effectively identify and capture valuable information that is being developed, published, or shared on the Web.

Verve Intelligence taps into the intelligence of the Web by capturing the “wisdom of crowds”. We effectively utilize the web as resource of untouched human intelligence.

By capturing crowd sentiment and viable information through interpreting and distilling people’s thoughts, opinions, and attitudes in relation to a particular subject, we are able to better understand audiences’ needs and wants. Understanding the wisdom of crowds allows for:

• Buzz metrics – measures WHO’s talking and WHAT they are saying about anything and everything (brands, movies, destinations
• Intuitive link/page referral
• Real-time smart content display based on user activity (i.e. user is in a chat room discussing shopping in NYC – information will update in a sidebar/window relevant to NYC shopping)

A number of methods, including machine learning and our inSitesEngine platform, are employed to scour the 8 billion plus pages on the web. Past and present human intellect reflecting people’s thoughts, concerns, emotions and visions that are relevant to our client’s brands and objectives are captured and interpreted into tangible insight.

In addition to harnessing the “Wisdom of Crowds” Information Verve facilitates easy and intuitive information management. The amount of information available is increasing far more quickly than our ability to process it. Verve Intelligence’s Information Management employs the technologies that help us sift through all online information to find that which is most valuable to us.

Verve Information Management reduces the clutter and filters out the valuable information.

• Collaborative Filtering
• Tagging/Tag Clouds
• Search/Advanced Search
• Favorites – delivers results that are based on other’s user ratings
• Recommender Engines – deliver educated recommendations based on user defined attributes for films, music, movies, restaurants, hotels, websites, etc.

Verve Intelligence reduces the clutter and filters out the valuable information.

5. Verve Applications

Rich Interfaces with Desktop Functionality

Verve Applications combine functionality, convenience and ease of use to more fully address the needs of the users. PeopleChannel® enhances the User Interface (UI) by utilizing tools like AJAX to add increased application functionality and improve the overall user experience.

Verve Applications invigorate users through increased user participation and usability while, simultaneously, maintaining the business objectives set by our clients.

Verve Applications embrace the functionality of Web 2.0 and provide users with a more interactive, functional experience with:

• On page text editing capabilities
• Customizable dashboards
• Drop and drag features
• Collapse and expand menus
• Navigation tabs
• Auto-complete
• Object rating

Verve Applications capture the essence of the digital lifestyle – flexible, functional and fun.

6. The Verve of People Power

Crowdsourcing

User generated content = the Verve of People Power.

Verve of People Power gives users the control over the content they inevitably will consume.

The Verve of People Power empowers people to develop and contribute their content.

Verve of People Power enables:

• Communication tools
• Blogs
• Vlogs
• Podcasts
• Email
• IM/Chat
• Message Boards
• Wikis (real time text creation/editing)
• Tagging
• File Sharing
• Video
• Audio
• Images
• User comments
• Rating and recommendation systems
• Content management
• Collaboration tools
• Calendars
• Shared links
• Bookmarks
• Web Conference
• Advanced Customized Search
• Web
• Blogs/Vlogs/Podcasts
• News Sources
• Social Networks

The Verve of People Power realizes the potential of the web by enabling the contribution and utilization user generated content.

7. Verve Commerce

Online Marketing and eCommerce

Verve Commerce allows for easy integration of business critical applications or strategies to support individual online marketing efforts and eCommerce into existing or newly developed social networks or community drive sites.

As social media are becoming mainstream and audiences are increasingly moving online Verve Commerce facilitates efforts to establish effective online marketing and/or eCommerce presence through integrated:

• Marketing Activities
• Cross-channel Advertising
• eCommerce Solutions
• Shopping Cart
• Marketplace
• Classifieds
• Subscriptions

Verve Commerce gives businesses a competitive advantage over their competitors in online marketing and eCommerce efforts.

8. Freedom Verve

Open Standards

Freedom Verve symbolizes our commitment to eliminating confines that hinder people’s ability to live a free, limitless digital lifestyle. We are dedicated to freeing up the vendor’s and user’s options through utilizing open standards to maximize compatibility between different hardware and software components.

The Freedom Verve increases compatibility among the lifestyle technologies.