OnTheGo®
Mobile Marketing Solutions
RarePlay’s OnTheGo mobile systems build technologies that support the use of mobile application services such as voting campaigns, ringtones, games, m-commerce and mobile content services such as SMS, MMS, WAP/GPRS and other Java-based applications.
Mobile technology has dramatically changed the business landscape, offering anytime, anywhere access to critical information.
RarePlay offers a wide range of services and solutions relevant to the mobility needs of mobile marketers, brands, content providers, online portals and media companies.
Mobile Web Development
We design, engineer and implement customized Web applications for mobile and handheld devices. From straightforward online brochure sites that deliver corporate information to creating wholly interactive sites with specific features and functions, our team of designers and engineers delivers top of the line mobile Websites with considerable ROI.
With Web-enabled mobile phones touching one-third of the world’s population or twice as many as the number of Internet-connected PCs, mobile Web presence enables brands to reach a far greater audience with the content they want, when and where they want it.
Content Management (Mobile)
RarePlay provides robust mobile content management solutions that enable our clients to deliver rich media content and engaging applications.
Our solutions facilitate an organization’s:
- Revenue generation
- Brand promotion
- Customer loyalty programs
- Site updates
- Information Sharing
Our mobile content management solutions allow for the delivery of all types of content (text, images, audio, video) from a single point for publishing content to Java/BREW and xHTML/WML handsets.
In addition, each system is designed in such a way to facilitate a user-friendly administration interface – allowing non-technical administrators to manage and maintain content through a single web-based interface.
Mobile Marketing
With RarePlay’s OnTheGo mobile marketing solutions, you can deliver your marketing messages to your audiences wherever they may be. RarePlay develops tools that enable organizations to utilize Mobile Marketing to:
- Drive Site Traffic
- Increase Sales
- Build Brand Relationships
Our OnTheGo mobile marketing solutions are built upon technologies that enable brands, media or content providers to initiate and carry out interactive mobile campaigns. Our solutions support multiple formats, including SMS, MMS and WAP.
Some elements included in our OnTheGo Mobile Marketing solutions include:
- Mobile Compatible Websites
- SMS/Text campaigns
- Mobile Downloads
- M-commerce
Mobile marketing activities can be scaled to meet the needs and business goals of your company and deliver an attractive ROI. As an up-and-coming marketing and sales channel, mobile marketing opportunities enable businesses to reach their desirable, targeted audiences in a relatively unsaturated environment.
Mobile Commerce
As more and more businesses are adopting the mobile Web, it is increasingly important for enterprises interested in mobile commerce to have a mobile storefront. RarePlay’s m-commerce solutions help transform the mobile phone into a complete marketing, merchandizing and point-of-sale device - enabling efficient and secure real-time transactions of goods and services.
Our m-commerce solutions are supported by both Web and mobile portals delivering content directly to your customer’s cell phones. M-commerce solutions provide users with:
- Convenience
- Easy Immediate Access to Information
- Personalized, Individual Experience
- Innovative Brand Experience
Our applications are built to deliver real benefits, resulting in effective customer interactions.
