DirectAds®
Email Campaigns for Business and Consumer Marketing
RarePlay’s DirectAds email marketing solutions enable clients to reach desirable audiences through targeted mailings. We offer both Business-to-Business (B2B) and Business-to-Consumer (B2C) solutions.
- Email marketing campaigns can be scaled to meet the needs and requirements of our clients – from 1000 to 10 million contacts – providing opportunities for marketers with any size budget.
- DirectAds can help achieve your business objectives – increase awareness, drive visitor traffic and generate sales.
In addition, RarePlay can integrate DirectAds into your existing Customer Relationship Management (CRM) system or along side CustomerPoint – our robust CRM platform for maximizing your email marketing campaign’s effectiveness.
Business-to-Business (B2B)
B2B email marketing is an effective marketing tool that helps generate valuable sales leads.
RarePlay’s B2B email marketing solutions provide clients with a cost-effective way to reach new leads and existing customers through highly targeted email campaigns – delivering personalized messages to relevant audiences.
B2B email marketing campaigns position clients at the forefront of potential customers’ and key decision makers’ minds by establishing them as authoritative figures in their respective industry.
Campaigns can be targeted to any combination of:
- Your existing opt-in list
- Precisely selected portions of RarePlay’s comprehensive directory of corporate executives and decision-makers.
- RarePlay maintains one of the largest databases of corporate executives and decision-makers available: over 10 million contacts at US companies spanning every industry, every size company and every level decision-maker from executives to technicians.
- Contacts can be selected by:
- Position held at a company (Executive (CEO, CFO, CIO, etc), IT, Sales, Etc.)
- Company size (Micro, Small, Medium, Large)
- Company Revenue/Net Income
- Company Employee Count
- Location (State, Region, Zip Code, Zip Code with Radius)
- Industry (Industry sector, sub-sector, sub-division, etc.)
- Gender
RarePlay’s B2B email marketing solutions include:
- Creative/Content Development
- Message Distribution Management
- Controlled distribution frequency
- Up-to-date distribution list
- Message Personalization
- Dynamic Message Sequencing
- Opt-in management
- Unsubscribe management
- Recipient Tracking & CRM Package
- Message activity response reports (sends, reads, click-throughs)
- Integration with Customer Point, our CRM platform, provides
- Access to offline contact details including postal mailing address and phone numbers
- Ability for followup telemarketing based on recipient activity (email opens/reads, click-throughs to web links)
Business-to-Consumer (B2C)
B2C email marketing campaigns deliver new customers and maintain relationships with old or current ones.
RarePlay’s B2C email solution enables businesses to identify, segment and reach out to audiences with tailored ‘call to action’ messages that appeal to consumers.
B2C email campaigns initiate and build relationships with consumers. Our solutions deliver an excellent Return on Investment and are cost effective option for marketers looking to drive sales.
RarePlay’s B2C email marketing solutions include:
- Content Development
- Targeted List Development based on demographics
- Gender
- Age
- Location
- Income
- Job Position
- Etc.
- Message Distribution Management
- Controlled distribution frequency
- Up-to-date distribution list
- Message Personalization
- Unsubscribe management
- Recipient Tracking & CRM Package
- Message activity response reports (sends, reads, click-throughs)
- CRM Platform
- Prospect ranking based on recipient activity
- Follow-up contact details (optional)
