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Brandcastir/Storycastir®

Brands are stories capturing a set of promises which convey to customers what to expect from a product. For much of the 20th century, the best way to tell these stories was through time-honored advertising media including 30-second broadcast television spots and print ads in newspaper and magazines.

When the web began to have an impact on advertising, brand stories were initially told through traditional corporate product websites and ubiquitous banner advertising.

Now, however, the platform for storytelling is changing rapidly. Consumers themselves are now sharing and telling their own stories through all of the popular tools of social media including profiles, videos, photos, blogs/microblogs, forums and chatrooms. In fact, this trend to share opinions with friends and peers is creating a growing distrust of traditional advertising.

RarePlay's Brandcastir platform allows marketers to create dynamic, real time stories which are weaved through the popular social media destination sites including Twitter, YouTube, Flickr, FaceBook, MySpace and thousands of regionally popular sites around the globe. By placing story assets including video, photos, blogs, and more through numerous social media sites, Brandcastir effectively creates thousands of “touchpoints” for consumers to encounter and engage with your brand.



Additionally, Brandcastir allows marketers to participate in the two-way dialogue that is engendered among consumers as they engage with the storylines via their own text, video and photo postings, questions and comments.

Brandcastir unlocks an astounding new realm of creativity for brand storytelling. Complete storylines can be developed in advance with plot elements timed to unfold over days, weeks, or months—including text, images and video pieces. Or Brandcastir can be used to launch partial storylines which are then guided and crafted over time in response to participation from visitors.

Brandcastir captures key measurements of visitor awareness, engagement, and participation so that effectiveness and return-on-investment can be determined in real time.

Brandcastir is an integrated content management system (CMS) and customer relationship management (CRM) that leverages the enormous potential of social media and one-to-one marketing.


1. Publish (CMS) 

  • Approval Workflow 
  • Publish Blogs, Video, Audio, Photos, Status Updates, Profiles, Comments, Reviews, Documents 
  • Content Scheduling 
    • Publish/Expire
  • Manage Language Versions 
  • Manage Geographic Versions 
  • Regulatory Compliance 
  • Target Element Destinations 
  • Formatting/Encoding Conversions 
  • Multiple Storylines/Characters/Actors 
  • Site Account Management 
  • Publishing based on Conversation Triggers 
  • Author Content by Web, Phone, SMS, Email, Instant Message, Widget, API 
     

2. Listen

  • Buzz
  • Conversations
  • Sentiment/Favorability
  • Trends
  • Conversation Threading

3. Engage (CRM) 

  • Surveys 
  • Conversation Monitor/Reply Posts 
  • Email Marketing 
  • Push Messaging via Email, Instant Message, SMS, Phone, Podcast, RSS, Widget 
  • Key Opinion Leader Management 
  • Manage Friends/Fans 
  • Routing of Incoming Messaging to Designated Authorities 
  • Gaming via Email, Instant Message, SMS, Phone, Widget 
     

4. Measure 

  • Metrics Dashboard 
  • Key Performance Indicators (KPI) 
  • Awareness 
  • Visitors 
  • Element Re-Posting/Cross-Posting 
  • Keyword Metrics 

 

Publish Content and Engage Visitors Through 100 Top Ranking Social Media Destinations
    Site  Alexa Ranking*    Type
1. 43Things 3,525 Community Content
2. Amazon 34 Ecommerce with Social Media
3. Arto.com 7,049 General Social Network
4. Bebo 141 General Social Network
5. BlackPlanet 1,195 General Social Network
6. Blogger 8 Blogging
7. Break 469 Video Sharing
8. brightkite 13,769 Specialty Social Network
9. cafemom 3,772 General Social Network
10. Classmates 508 General Social Network
11. ColourLovers 12,204 General Social Network
12. Cyworld 362 General Social Network
13. Dada 1,387 Music/Music Sharing
14. DailyMotion 70 Video Sharing
15. deviantART 116 Photo Sharing
16. Digg 181 Social Bookmarking
17. eBay 22 Buy/Sell/Auction
18. eHow 312 Community Content
19. epinions 2,135 Community Reviews
20. Epuls.pl 5,332 General Social Network
21. eSnips 747 Media Sharing (Photos, Video)
22. Etsy 681 Buy/Sell/Auction
23. Facebook 5 General Social Network
24. Fanpop 1,546 Fan Site
25. Flickr 33 Photo Sharing
26. Flixster 634 Community Reviews
27. Fotolog 138 Photo Sharing
28. Friendfeed 1,436 Microblogging
29. Friendster 50 General Social Network
30. GameSpot 132 Gaming Community
31. GoodReads 3,646 Community Reviews
32. Grono 1,797 General Social Network
33. Hi5 21 General Social Network
34. identi.ca 20,215 Microblogging
35. iJigg 6,191 Personal Portals
36. im.tv 2,274 Video Sharing
37. IMEEM 201 Music/Music Sharing
38. Jamendo 5,935 Music/Music Sharing
39. Kaboodle 1,391 Community Reviews
40. Kongregate 1,130 Gaming Community
41. last.fm 320 Music/Music Sharing
42. Libero 177 General Social Network
43. LibraryThing 7,726 Community Reviews
44. LinkedIn 103 Social Bookmarking
45. Live Spaces 4 Blogging
46. Livejournal 89 Blogging
47. Maktoob 140 General Social Network
48. Meetup 1,023 Events
49. MiGente 10,110 General Social Network
50. Mixi 79 General Social Network
51. MP3.com 2,929 Music/Music Sharing
52. Multiply 168 Video Sharing
53. MySpace 9 General Social Network
54. mystrands 69,996 Music/Music Sharing
55. myYearBook 477 General Social Network
56. NetLog 98 General Social Network
57. Netvibes 2,823 Personal Portals
58. ning 110 General Social Network
59. Odeo 11,864 Music/Music Sharing
60. Pandora 515 Music/Music Sharing
61. Perfspot 156 General Social Network
62. photobucket 38 Photo Sharing
63. Piczo 1,266 General Social Network
64. Plaxo 1,389 Professional Networking
65. Plurk 3,175 Microblogging
66. Quizilla 1,778 Community Content
67. Qype 9,903 Hperlocal
68. Rate.ee 10,132 General Social Network
69. RedBubble 8,849 Photo Sharing
70. reddit 804 Social Bookmarking
71. Revver 2,287 Video Sharing
72. Scribd 156 Community Content
73. Sevenload 1,598 Video Sharing
74. Shelfari 14,830 Specialty Social Network
75. Simpy 17,755 Social Bookmarking
76. Skyrock 40 General Social Network
77. SmugMug 1,985 Photo Sharing
78. Squidoo 483 Community Content
79. StumbleUpon 463 Social Bookmarking
80. Technorati 613 Social Bookmarking
81. Tribe 4,845 General Social Network
82. TripAdvisor 411 Community Content
83. tumblr 985 Microblogging
84. Twitter 56 Microblogging
85. Typepad 100 Blogging
86. UStream 907 Video Sharing
87. Veoh 161 Video Sharing
88. Vimeo 473 Video Sharing
89. Vodpod 2,506 Video Sharing
90. Vox 1,464 Blogging
91. WAYN 1,564 General Social Network
92. Webshots 451 Photo Sharing
93. wikipedia 7 Community Content
94. Wordpress 12 Blogging
95. Xanga 429 Blogging
96. Xfire 1,828 Gaming Community
97. Xing 353 Professional Networking
98. Yahoo360 2 General Social Network
99. Yelp 460 Community Reviews
100. YouTube 3 Video Sharing

* Alexa.com, a web property owned by Amazon.com, provides ranking scores for internet sites based on visitor traffic estimates with #1 being the highest position (held variously by Google and Yahoo).

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