RarePlay's Brandcastir platform allows marketers to create and schedule dynamic, real-time stories and news alerts which are weaved through popular social media destination sites including Twitter, YouTube, Flickr, FaceBook, and MySpace. In addition, these same messages can be pushed into hundreds of regional social media sites and niche communities around the globe.

Brandcastir storylines can be composed of all of the popular media types used in social networking destinations including video, photos, blogs, and status updates. By placing story elements in numerous destination sites, Brandcastir effectively creates thousands of “touchpoints” for consumers to encounter and engage with your brand.



Additionally, Brandcastir allows marketers to participate in the two-way dialogue that is engendered among consumers as they engage with the storylines via their own text, video and photo postings, questions and comments.

Brandcastir unlocks an astounding new realm of creativity for brand storytelling. Complete storylines can be developed in advance with plot elements timed to unfold over days, weeks, or months—including text, images and video pieces. Or Brandcastir can be used to launch partial storylines which are then guided and crafted over time in response to participation from visitors.



Brandcastir captures key measurements of visitor awareness, engagement, and participation so that effectiveness and return-on-investment can be determined in real time.

Brandcastir wraps an integrated Content Management System (CMS) and Customer Relationship Management (CRM) around social media—unleashing a vast new potential for real-time, one-to-one marketing.

(That doesn't leave your team tweeting every forty minutes for the rest of your lives...)

1. Publish (CMS)

• Approval Workflow
• Publish Blogs, Video, Audio, Photos, Status Updates, Profiles, Comments, Reviews, Documents
• Content Scheduling
  
  • Publish/Expire
• Manage Language Versions
• Manage Geographic Versions
• Regulatory Compliance
• Target Element Destinations
• Formatting/Encoding Conversions
• Multiple Storylines/Characters/Actors
• Site Account Management
• Publishing based on Conversation Triggers
• Author Content by Web, Phone, SMS, Email, Instant Message, Widget, API
  

2. Listen

• Buzz
• Conversations
• Sentiment/Favorability
• Trends
• Conversation Threading
  

3. Engage (CRM)

• Surveys
• Conversation Monitor/Reply Posts
• Email Marketing
• Push Messaging via Email, Instant Message, SMS, Phone, Podcast, RSS, Widget
• Key Opinion Leader Management
• Manage Friends/Fans
• Routing of Incoming Messaging to Designated Authorities
• Gaming via Email, Instant Message, SMS, Phone, Widget
  

4. Measure

• Metrics Dashboard
• Key Performance Indicators (KPI)
• Awareness
• Visitors
• Element Re-Posting/Cross-Posting
• Keyword Metrics
  

Publish Content and Engage Visitors Through 100 Top Ranking Social Media Destinations

		Site	Alexa Ranking*		Type
1.		43Things	3,525		Community Content
2.		Amazon	34		Ecommerce with Social Media
3.		Arto.com	7,049		General Social Network
4.		Bebo	141		General Social Network
5.		BlackPlanet	1,195		General Social Network
6.		Blogger	8		Blogging
7.		Break	469		Video Sharing
8.		brightkite	13,769		Specialty Social Network
9.		cafemom	3,772		General Social Network
10.		Classmates	508		General Social Network
11.		ColourLovers	12,204		General Social Network
12.		Cyworld	362		General Social Network
13.		Dada	1,387		Music/Music Sharing
14.		DailyMotion	70		Video Sharing
15.		deviantART	116		Photo Sharing
16.		Digg	181		Social Bookmarking
17.		eBay	22		Buy/Sell/Auction
18.		eHow	312		Community Content
19.		epinions	2,135		Community Reviews
20.		Epuls.pl	5,332		General Social Network
21.		eSnips	747		Media Sharing (Photos, Video)
22.		Etsy	681		Buy/Sell/Auction
23.		Facebook	5		General Social Network
24.		Fanpop	1,546		Fan Site
25.		Flickr	33		Photo Sharing
26.		Flixster	634		Community Reviews
27.		Fotolog	138		Photo Sharing
28.		Friendfeed	1,436		Microblogging
29.		Friendster	50		General Social Network
30.		GameSpot	132		Gaming Community
31.		GoodReads	3,646		Community Reviews
32.		Grono	1,797		General Social Network
33.		Hi5	21		General Social Network
34.		identi.ca	20,215		Microblogging
35.		iJigg	6,191		Personal Portals
36.		im.tv	2,274		Video Sharing
37.		IMEEM	201		Music/Music Sharing
38.		Jamendo	5,935		Music/Music Sharing
39.		Kaboodle	1,391		Community Reviews
40.		Kongregate	1,130		Gaming Community
41.		last.fm	320		Music/Music Sharing
42.		Libero	177		General Social Network
43.		LibraryThing	7,726		Community Reviews
44.		LinkedIn	103		Social Bookmarking
45.		Live Spaces	4		Blogging
46.		Livejournal	89		Blogging
47.		Maktoob	140		General Social Network
48.		Meetup	1,023		Events
49.		MiGente	10,110		General Social Network
50.		Mixi	79		General Social Network
51.		MP3.com	2,929		Music/Music Sharing
52.		Multiply	168		Video Sharing
53.		MySpace	9		General Social Network
54.		mystrands	69,996		Music/Music Sharing
55.		myYearBook	477		General Social Network
56.		NetLog	98		General Social Network
57.		Netvibes	2,823		Personal Portals
58.		ning	110		General Social Network
59.		Odeo	11,864		Music/Music Sharing
60.		Pandora	515		Music/Music Sharing
61.		Perfspot	156		General Social Network
62.		photobucket	38		Photo Sharing
63.		Piczo	1,266		General Social Network
64.		Plaxo	1,389		Professional Networking
65.		Plurk	3,175		Microblogging
66.		Quizilla	1,778		Community Content
67.		Qype	9,903		Hperlocal
68.		Rate.ee	10,132		General Social Network
69.		RedBubble	8,849		Photo Sharing
70.		reddit	804		Social Bookmarking
71.		Revver	2,287		Video Sharing
72.		Scribd	156		Community Content
73.		Sevenload	1,598		Video Sharing
74.		Shelfari	14,830		Specialty Social Network
75.		Simpy	17,755		Social Bookmarking
76.		Skyrock	40		General Social Network
77.		SmugMug	1,985		Photo Sharing
78.		Squidoo	483		Community Content
79.		StumbleUpon	463		Social Bookmarking
80.		Technorati	613		Social Bookmarking
81.		Tribe	4,845		General Social Network
82.		TripAdvisor	411		Community Content
83.		tumblr	985		Microblogging
84.		Twitter	56		Microblogging
85.		Typepad	100		Blogging
86.		UStream	907		Video Sharing
87.		Veoh	161		Video Sharing
88.		Vimeo	473		Video Sharing
89.		Vodpod	2,506		Video Sharing
90.		Vox	1,464		Blogging
91.		WAYN	1,564		General Social Network
92.		Webshots	451		Photo Sharing
93.		wikipedia	7		Community Content
94.		Wordpress	12		Blogging
95.		Xanga	429		Blogging
96.		Xfire	1,828		Gaming Community
97.		Xing	353		Professional Networking
98.		Yahoo360	2		General Social Network
99.		Yelp	460		Community Reviews
100.		YouTube	3		Video Sharing

* Alexa.com, a web property owned by Amazon.com, provides ranking scores for internet sites based on visitor traffic estimates with #1 being the highest position (held variously by Google and Yahoo).