Mobility + Sociability
THE PLAY
A Mobile Social Network
Forget about running home to log on to your PC so you can check if you have any profile updates or comments, AirG, a mobile social network, only operates from mobile phone interfaces - which means, you can only gain access to your account over your mobile phone.
AirG has been around for over 5 years and has steadily attracted a large and loyal user base - now with 10 million + unique users from around the globe. AirG has captured the popularity of social networks and, in doing so, has integrated it wholly into the mobile user's world. AirG has created a wonderful niche area where they now are the dominant leader.
We can clearly see that the traditional online social networks, like Hi5 and MySpace, are now working hard to tap into the large and potentially lucrative mobile market by adding mobile features to their sites. One big challenge companies will face when they make the move into the mobile sphere is they will have to figure out how to separate themselves from the masses entering along side them. AirG is an established mobile social network with a huge user audience, but there is still room for more companies like them. Keep your eyes open and your mobile phones on - mobile social networks have arrived.

Peter Oh
Trends Research Analyst
RarePlay











