Trends Archive
11.12.2007
Behavioral Targeting Set To Explode
Behaviorally targeted advertising is growing fast as technology firms, social networking sites and ad agencies workout plans to deliver highly personalized ads to Web users amid rising concerns from the Federal Trade Commission (FTC) on issues relating to privacy and security.
11.05.2007
Email Plots the 'Social Graph'
Popular E-providers like Yahoo, Google and Microsoft are adding several social features in their email offerings in hope of connecting its loyal base of users in light of competition from MySpace, Facebook and recent e-mail aggregation startups.
10.19.2007
Customer Reviews Prove Their Worth
Customer reviews are proving to be a valuable resource when making product purchase decisions. Shoppers are exhibiting less confidence in corporate marketing messages and are being influenced more by peer advice - this is having an impact on retailer sales and brand loyalty.
10.16.2007
Diagnosing Health in the Web 2.0 Era
More and more Americans are going online not only to research health information but to also share their real-life experiences with particular diseases, symptoms or drugs. Today, there are online communities built around patients, doctors, nurses and drug sales representatives.
09.27.2007
A Book Lover's World
Recently, libraries as well as students and book lovers have adopted several social networking features that help manage their book collections, do research and create bibliographic citations.
09.20.2007
Searching For A Perfect Fit
Several retailers are giving online apparel shopping a face-lift by acting as a virtual wardrobe/stylist - giving the perfect fit, styles, shapes and preferences of clothing items for their shoppers.
09.13.2007
Investing Gets More Personal
Several brokerage firms have added a social aspect to investing by adding a number of social networking features to their sites. These features enable stock investors to network with other like-minded investors - swap stock tips as well as share investment ideas/strategies based on real experiences.
08.31.2007
Mashups Land on the Corporate Doorstep
Mashups are one of the fastest growing application types on the Web today. Now businesses are beginning to explore/experiment the idea of integrating mashups in their business operations.
08.06.2007
On The Path To Better Discovery
Sophisticated online recommendation systems now offer customers with highly personalized suggestions that they may have not known existed. The technology now accounts for 10-30 per cent of online retailers' sales revenue.
08.01.2007
Mobile Banking Becomes Real
While most banks and financial institutions offer the convenience and flexibility of banking online, several are now offering financial transactions on-the-go.
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