Trends Archive
01.09.2009
Foodies Say Bon Appetite
Yahoo makes a play to attract advertising dollars by catering to the growing popularity of online food sites, opening a food and cooking web site called Yahoo! Food.
01.01.2009
Click, Print And Save – Coupons Make Their Way Online
According to the Promotion Marketing Association, the use of online coupons is rising rapidly, by more than 50% a year.
12.30.2008
Building Your Brand’s Reputation Online
With today’s user-generated Web of blogs, comments, reviews and ratings, consumers can quickly voice their opinions/feedback online - both good and bad. Online feedback is valuable and leaving negative comments untended will only cost your company/brands lost sales.
06.17.2008
The Virtual Workforce Generation
With today’s modern technology of laptops, smartphones/PDAs, broadband/Wi-Fi Internet access and advances in communication technologies, it is estimated that there are about 50 million 'mobile workers' in the US who either have no desk or spend more than 25% of their time outside the office.
05.23.2008
Mobile Web Gains Momentum
Rareplay recently conducted a research on 'Mobile Web Presence Survey 2008' of Top 1000 U.S. brands and found that mobile web adoption has increased by approximately 75% from a similar findings done last year.
05.14.2008
Web Browsers Get Social
As the Internet continues to move from being a static 'web' of mere information to one that offers users a hyper-connected Web experience of connections and relationships, several so-called "social browsers" aim to fulfill the needs of socially-conscious individuals.
05.07.2008
Marketers Testing Mobile Coupons
Several marketers/retailers are testing the use of mobile coupons to offer special savings and discounts via cellphones and are realizing a higher redemption rates than traditional paper coupons.
04.24.2008
How-to Videos Gaining Popularity
How-to sites have been around for a while but the use of professionally-shot DIY (do it yourself) videos are just popping up recently--offering a more engaging experience on almost every topic of interest.
04.02.2008
Managing Your Social Profiles
With an average Web user today having multiple social networking accounts, managing each one of them could be cumbersome. Now, several social aggregation sites make it easier to display your social networking information in a single page--providing news feeds/updates on friends and family.
03.28.2008
Marketers Buzzing Around Social Media
As media consumption shifts to the Internet, brand marketers are now employing the latest social media tools such as online videos, webisodes and social networking to launch new product campaigns or build/maintain relationships with consumers.
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