01.16.2012 9:55 pm
“Following” is one of the strongest and most loyal forms of affinity online. Through Twitter, it’s the customers that do the selling – they talk about you and tell others about it. It is an excellent platform for brands to build strong relationships with their followers.
06.15.2010 10:36 am
Many brands have been twittering, facebooking and blogging for a few years now, with 32% of the top 1000 brands having a Facebook page and 24% chatting on Twitter. However, out of over 13,000 banks around the world, only 5% are regaling their facebook fans with interesting bank stories and only 3% have something to say on Twitter.